The Helpshift Blog

Legacy support systems were built for a different era of gaming, when updates were rare, feedback came through emails, and “player support” meant waiting days

What does it take to moderate an online community? It requires someone who is willing to step in and guide the conversation when it goes

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After the release of the app, it is crucial to track the correct metrics, understand their meanings, and build marketing strategies on this basis.  Measuring

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Back at the beginning of the century, game console developers made games only for their consoles – that is, they worked on only one console.

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App stores are the main source of incoming traffic and downloads for mobile apps. But a search engine can become the second channel for app

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Acquiring mobile users is increasingly becoming a challenge for businesses. But as the digital world moves towards mobile, businesses need to consistently make efforts to remain

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If you had to name a few mobile apps that an average user has downloaded on their phone, what would it be? Chances are you

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Immersiveness is a way of perception that determines the factor of changing consciousness. We can see various examples of immersive experiences in movies, theatrical performances,

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Making your app users complete an action that adds to your end goal is becoming increasingly difficult. The reason being, if they don’t associate with

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Creating an app isn’t easy. But what’s more challenging, is creating a strategy that continues to bring you users even months and years after you

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It is hard to overestimate the role of mobile app localization in the modern market, especially nowadays, with billions of smartphone users worldwide. The mass

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Targeting mobile users is no longer just an internet marketing trend. The mobile application market is a large-scale competitive arena in which hundreds of players

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Mobile app developers and marketers encounter various challenges along the way of making their app go viral. Increasing user acquisition rates, improving user experience, and working on

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